Everyone knows that the life blood for a Network Marketer is LEADS. No leads equals no business! The 64 million dollar question is "how do I get leads without going broke"? Before I answer this question we need to discuss a few other options that are more suited for many Marketers, especially new Marketers.





There are ways to get free leads. Writing valuable content in Ezine directories is one great place to start. Just share what you know, that may be valuable to others, and offer something free in exchange for their contact information. This is not rocket science but just a little work.



Another great way to get FREE leads is to create a blog. A blog is simply a web presence where you as the author can talk about your choice of subjects. It would be wise to address a particular group that you are going to market to so that your subject matter would be relevant. Free blog sites can be found at blogger.com and within a couple of hours, anyone can be blogging. A very imaginative person can have lots of fun with a blog and create a very nice income.



Another great source for the savvy computer geek would be WordPress. It is also free but requires hosting. WordPress is the number one blog source on the Internet.



One other source of free leads is through viral marketing. This is a very simple method of creating a signature file and placing a link in every out-going email you send. Let's say you send a funny video to 100 of your contacts and you ask them to pass the email along. Many people, rather than copy and paste the email, will just forward it with your signature file at the bottom. If many of your contacts pass the email along, and those recipients pass it again, your link has the possibility of being seen by thousands!



There are many other sources of free leads, but I must move on to the subject at hand, which is Pay Per Click Marketing. This requires setting up a Google account which is very simple to do through doing a Google search.



Pay per click marketing to generate leads will require close attention and monitoring. You will need to start slow and keep an eye on the amount of money you are spending. Google doesn't care about how much you spend, they are more concerned about the relevancy of your add to the customer's search.



Once you create the account you will set up a campaign, for instance if you were targeting Network Marketers, you might want to target some major MLM companies. You would then create Ad Groups based on these companies.



Your ads will be built around keywords and to find the best keywords you simply type in Google keyword tool and it is a very simple process to look for good keywords.



You will then be asked to set your daily spending limit and the higher the better. You can even put $100.00 per day because if you are getting clicks for .25 each, you wouldn't get that many clicks per day. The higher $ limit helps you get better ranking. This is the reason you would want to monitor this closely until you learned a good deal about this type advertising.



The best way to master Pay Per Click is like anything else, you practice and learn. Google has many instructions and help that will teach the ropes.